Digital platforms offer us an ever-changing world where the most unexpected things can become game changers. To be successful in your digital marketing efforts, it’s essential to stay up to date on the latest trends. Keep reading to learn about the 6 Digital Marketing Trends for 2022.
1- Understanding Search Intent
Search intent is the motivation of a user’s search. Understanding the purpose of our queries is the main focus of search engines. Google optimizes its algorithms to serve better for the users, making search intent their axis.
The best way to implement it in your strategy is by learning what kind of content is shown by Google for particular queries. You’re looking for three Cs of search intent:
- Content type (Example: Blogs, videos, products)
- Content format (Example: Lists, reviews, guides)
- Content angle (Example: Best, Worst, Fun)
Once you know these, you will be able to recognize the most popular for each search and strategize accordingly.
2- The Power of Word of Mouth
Have you ever bought a product because someone said it was good? We all have! In fact, Word of mouth (WOM), is considered one of the most important channels for customer acquisition.
To take advantage of this, the first step is having a great product. Offer an experience that your customers will like to share. Then, use social media to promote conversations, like suggesting your clients to share photos or videos of their purchase using a tag and sharing product reviews.
3- The Growth of Influencer Marketing
The previous point takes us to this one. Your audience likes to know of others’ experiences before making any decision, and the endorsement of a relevant influencer might be what finally pushed them in the direction of buying. This trend has even reached the B2B landscape.
No matter what your industry is, consider partnering up with an influencer to support your marketing goals.
4- Privacy Policies Impact Advertising
The new privacy regulations will significantly impact the amount of data that is accessible for digital marketers. With more private users, it’s more challenging to search for potential consumers and reach out to them.
The solution is to think proactively. While the digital advertising field establishes new rules and solutions, the best is to diversify your investment into different marketing channels.
5- Go Omnichannel
Omnichannel marketing focuses on having a presence on all channels so your audience can easily access your content.
Use this strategy for product sales, promotion and customer support. By increasing the means of interaction with your customers, you’re making it more convenient for them to engage with your business.
6- Include more Video Content
Videos are the main form of content being created, thanks to platforms like Tiktok. They offer an opportunity to engage your audience in a way that can’t be achieved with written content.
You don’t need fancy equipment or be a movie star to dive into video content. Simple videos focusing on certain features of your product or service will go a long way in terms of engagement.
Improve your Digital Plan for 2022
Now that you know the top trends for this new year, why not start with your digital marketing plan? The sooner you start applying this advice, the better results you will perceive in the long term. If you’re a small business and need assistance to establish your digital strategy, in USABAL Solutions we can offer you ten years of expertise to help you make 2022 a successful year.
